Archive for the ‘Public Relations’ Category

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A recap of SAMPRB July 2009. Wait, make that BMPR July 2009

July 23, 2009

JulyAttendessJuly’s tweetup was our biggest one yet. We want to say thank you to all 96 of you who attended, those watching from the office / home and those who were unable to attend but were there in spirit.

If you missed any of it we have a recap for you. Hope to see you at the next one!

Speakers

1. Deborah Martin: the director of public relations for San Antonio College shared how Twitter and Facebook have helped her connect recent graduates with the college’s career services office, find information about an event before attending and booking potential speakers for the upcoming National Council of Marketing and Public Relations.

2. Nora Frost: the owner of Dos Culturas (Spanish for “two cultures”), a business specializing in public relations and marketing para todos (“for everybody”) shared how she uses Twitter to promote The Cleto Show, San Antonio’s first sitcom.

3. Travis Poling: the man behind Beer Across Texas shared how fellow Twitterers, @lalorek and @paul_berry, convinced him to give Twitter a try and how he has been hooked ever since. Travis now uses the social network to promote his business, stay up to date with what breweries are up to making sure things don’t go flat.

4. Ryan Kelly: the founder, owner and chief analyst of Pear Analytics shared how he uses Twitter and LinkedIn groups and polls in his business. Ryan talked about a new study Pear Analytics is conducting to gauge how people and businesses are using social media. His theory? Self-promotion will stand out among all other uses. Ryan also mentioned philtro.com as a tool to filter your Twitter stream and cut down the noise.

5. Colleen Pence: the owner of Social Media Mentoring shared how she has helped Brasserie Pavil, a local French bistro, jump on Twitter and use it to take reservations, respond to praise, questions and concerns, promote services and menu specials and more.

Open mic guests

Luis Sandoval Jr.: Talked about the importance of branching out, exploring and using other social media networks to reach target markets.

Kim Fisher: shared the ways in which Twitter has made a difference in her work as a reporter for News 4 WOAI. Kim uses Twitter to reach viewers and get story ideas from the public, businesses and public relations professionals.

Barbara Permilla Roth: shared how she will use her blog to document her journey into Israel – Aliyah, which in Hebrew means to go up, ascent.

Kevin Joyce:  talked about the crazy, cool thing that is Twitter and how Imagine Fellowship has used it to build a upportive, helpful and participative community.

Tips and Tools

Andi Narvaez and Nan Palmero put together a quick presentation (below) with useful social media tips and tools and Matt Scherer spoke about URL shorteners

SAMPRB Announcement

Unfortunately, SAMPRB is no more. Fortunately, that’s only because we rearranged the letters and renamed ourselves BMPR (pronounced “bumper”) – we think the new name is a little easier to roll off the tongue and will help us as we reach new horizons. What else is new you ask? See for yourself…

Livestreaming

Once again, @wmcaldera (Billy Caldera) provided us with high-quality livestreaming goodness. Be sure to watch the entire tweetup on demand.

Flashcard Wench and BMPR Hostess

Donna Tuttle helped us transition between speakers with a bit of humor, courtesy of Steven Wright.

Official Greeter

Thanks to one of our new BMPR’ers, Jessica Young, we have a list of attendees for you to start following and connecting with. Use at your leisure!

NOTE: This list will be updated as our community grows. We will soon have the capability to give you the opportunity to add yourself to the list… stay tuned.

Andi Narvaez is a public relations and social media coordinator for KGBTexas Public Relations / Advertising in San Antonio, Texas. She is one of the three founders of the San Antonio Media/PR/Business Tweetup and also a co-organizer of TweetCamp San Antonio. She writes a blog on the integration of public relations, social media, marketing and our changing society. Andi will soon depart for Maryland to earn her Master’s degree in Public Relations at University of Maryland. She is originally from Quito, Ecuador but is proud to have called San Antonio her home for the past five years.

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Before We Tweetup: July’s #SAMPRB 5

July 17, 2009
Photo by Robert S. Donovan

Photo by Robert S. Donovan

 

Lunch: Don’t forget to bring cash or credit card. Lunch is $13 and includes meal, drink, tax and tip. Please be sure to eat — we’re required to purchase 50 meals.

Don’t you just love the smell of new Play-Doh? Fresh out of the can, it’s so pliable — the shape and design possibilities are endless. 

The thing is: Play-Doh’s potential isn’t truly realized until you see other people’s creations. Those examples are a launching pad for your own works of art.

That’s true for social media, too. 

To help you figure out how to mold and shape Twitter and Facebook in a way that best serves your organization, we’ve asked a group of everyday users to give you the 4-1-1 on their strategies.

Speaking at Tuesday’s lunch:

1. Deborah Martin: is the director of public relations for San Antonio College. She’ll share how the college is using social media sites like Twitter and Facebook to both market the school and connect with students and the community. (5 min.)

2. Nora Frost: is the owner of Dos Culturas (Spanish for “two cultures”), a business specializing in public relations and marketing para todos (“for everybody”). She handles the PR for The Cleto Show, a half-hour comedy show based in San Antonio, found on Fox 29 every Saturday evening. She’s done a great job of using Twitter to both get the word out, build excitement and help the stars connect with viewers. (5 min.)

3. Travis Poling:  A longtime San Antonio journalist, Travis traded in his daily newspaper deadlines for something frothier — a business based around beer. Through Beer Across Texas, Travis conducts tastings across the state and shares the wisdom in his book “Beer Across Texas: A Guide to the Brews and Brewmasters of the Lone Star State” (Maverick Publishing, summer 2009). Learn how he’s used social media to launch his business. (5 min.) 

4. Ryan Kelly: Founder, owner and chief analyst  of Pear Analytics – a San Antonio analytics company that helps companies get the most ROI from their Web sites and Web presence. Find our how Ryan uses Twitter and other SM tools to expand his business and stay in touch with his customers. (5 min.)

5.. Coleen Pence: Owner of Social Media Mentoring, Colleen Pence advises several local clients about social media. We’ve asked her to talk specifically about her work for Brasserie Pavil, a local French bistro that is using Twitter daily to build relationships with local diners by tweeting daily specials, offering Twitter discounts and more. (5 min.

* Open mic for guests: We’ll open up the podium to other local businesses who might want to share their social media stories.

Tips and Tools: Andi Narvaez and Nan Palmero will offer a 5-minute look at useful applications. Matt Scherer will speak briefly about URL shorteners – how to use them in conjuction with your social media accounts.

SAMPRB Announcement: Andi Narvaez will share some fun news about SAMPRB

Livestreaming: Joe Ruiz will handle this month’s livestreaming for us.

Flashcard Wench and SAMPRB Hostess: Donna Tuttle 

Official Greeter: Jessica Young

As always, the hashtag is: #SAMPRB

A journalist for more than two decades, Donna J. Tuttle is the projects coordinator for the San Antonio Business Journal, where she edits special publications, manages the newsroom’s Twitter account, and writes features and in-depth projects. A proud alum of Syracuse University, Donna also handles the paper’s editorial internship program and is one of the three co-founders of the San Antonio Media, PR, Business Tweetup. You can find her on Twitter @writeontime or read her blogWriteonTime.

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Andi says goodbye; two say hello

July 14, 2009

Hang on to your hats we’ve got good news and sad news.

Image by Addrox Kheiron

Sad news first: Andi Narvaez, our dear friend and co-founder of SAMPRB, is leaving us. Lucky for her, the move is a good one. She is leaving behind San Antonio to become a full-time graduate student at the University of Maryland and further her communications savvy.

If you haven’t already surmised, Andi is one of those special people who lives, eats and breathes all things creative. She (being the PR in the SAMPRB) has been a driver of this big crazy bus and we will miss her bright mind, big heart and shiny smile. Lucky for us, Andi will be trying to set up a D.C. version of SAMPRB — so we will be working and connecting with her and her East Coast counterparts. Still, we will miss her warm Ecuadorean spirit.

Good news second: To help fill the void Andi is leaving behind, we are introducing two new members of the SAMPRB executive committee.

nan palmero fw

Nan Palmero: Nan Palmero, MBA, is Chief Inspiration Officer at SalesBy5. Below I’m listing his professional description. But I like to call him Mr. Helpful.

This guy has an enormous technological brain and he is always willing to share that information with anyone who asks. The proof: He’s got more than 4,000 followers on Twitter — many of whom seek his advice on PDAs, social media apps and more. The truth is that his talent was being wasted sitting in the SAMPRB crowd — we wanted him to be part of the team and help take us to new heights. Think of him as the B in SAMPRB.

He is married to the lovely Ashley Palmero, a wedding photographer, and they have a very cute dog with his own Twitter page: @clunkerspalmero

Nan is a coach for Strengths, a data-proven team-building process that teaches teams how to play to their strengths and manage around their weaknesses. He also is professionally trained with data-backed processes to teach companies how to better market themselves and attends several top-tier business conferences each year. Additionally, Nan is recognized as the resident Power User for BlackBerryCool.com, an international BlackBerry enthusiasts’ blog. His continued education in that arena also comes from attending world-class conferences around the country to learn the newest trends in technology and communications. Nan’s blog on mysa.com can be found here: http://voices.mysanantonio.com/nan_palmero/

Jessica PhotoJessica Young,23, is an account coordinator at KGBTexas Public Relations / Advertising here in town. Jessica will be the PR in SAMPRB — following in Andi’s footsteps. A native San Antonian, Jessica graduated from Alamo Heights High School and Texas State University. She has a passion for art — and that includes a particular love of cooking and baking. (I personally can attest to her incredible oatmeal chocolate chip cookies. Burp.)

“I have only recently immersed myself into the world of social media and all it has to offer, but I have loved everyone that I have met and everything that I have learned,” Jessica says.

“Jessica is personable, a great listener and she has an apt mind for learning new things,” says colleague Andi Narvaez. “She shares our enthusiasm for discovering more uses for social media and innovating in the good company of colleagues and peers.”

To find out more about Jessica, check out her blog: http://jessyoung.wordpress.com

Joe Ruiz, KSAT’s nightside Web Editor, my other trusty SAMPRB co-founder, and I hope you’ll welcome Nan and Jessica. We’ve got some exciting things in store which we’ll announce on July 21st.

A journalist for more than two decades, Donna J. Tuttle is the projects coordinator for the San Antonio Business Journal, where she edits special publications, manages the newsroom’s Twitter account, and writes features and in-depth projects. A proud alum of Syracuse University, Donna also handles the paper’s editorial internship program and is one of the three co-founders of the San Antonio Media, PR, Business Tweetup. You can find her on Twitter @writeontime or read her blog WriteonTime.

* Graphic image by Addrox Kheiron

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Tweetup: It’s All About Connections

May 24, 2009
Photo used courtesy of Flickr Creative Common

Photo used courtesy of Flickr Creative Common

Get up. Get ready. Go to work. Come home. See family. Get up. Get ready. Go to work.

You get the picture. In this circular escalator of life we lead, it’s easy to pass people by on the street without a second thought. It’s a struggle to keep up with the family and friends we already have.

Still, our lives always are richer, though, for making the time to meet new friends, connect with other people who share in our career passions.

This is what the San Antonio Media, PR and Business Tweetup is all about.  At our monthly luncheons, there are colored index cards for participants to fill out and answer the question: “What are you up to?” Every month, we’ll post an update — allowing members to share their new projects, ongoing contracts and latest struggles. The hope is that these SAMPRB connections will lead to new business collaborations, tips or tools. Below is a wrapup from SAMPRB 2.0.

Andy Thomas@ABT70 – is a former Express-News copy editor who is looking for work as a writer or editor. He Twitters and blogs, mostly about the weather, writing and editing.

Alicia Arenas@AliciaSanera – is rebranding her company Sanera, The People Development Co. with a new name, a new logo, new Web site, new everything.http://www.sanerapdc.com/

Bo Lora@bolora – specializes in Web strategyand user experience in San Antonio. Lora long has worked in social media for companies like USAA. He currently is chronicling his new life as a job hunter. Check it out at http://blog. bolora.com

John D. Navarrete @Designminded – Is a computer/graphics consultant who met a new contact at the last #samprb, wrapping up on print media> Later he was installing RAM on a customer’s PC. He thinks Mac Rule.http://www.navarreteconsulting.com/

Jennifer Navarrete@epodcaster – is working on summer fun: Startup Weekend San Antonio III, May 29 – 31; Social Media and Tourism, South Padre Island and Rio Grande Valley June 15th – 9 to 3 p,m; and TweetCamp SA, which takes place July 18th , 9 a.m. to 5 p.m. http://brewingmedia.com

Erik Darmstetter@Erikdarm – is the CEO of SalesBy5. This week his firm worked with @Magirealestate on a first class B + co-working space near the airport and 410. The company invited guests to come and comment on their vision for the site – and (gasp) write their ideas on the wall with marker. http://www.salesby5.com

Mark Fusco@Marz8 , formerly of ESPN Zone, is developing a web site that will include blogs, videos, music and other interests. Check in out: http://www.marz.me

Mary Japhet@mjaphet – is the Brand and PR Director of San Antonio Sports. She  launched San Antonio Sports on Twitter and is working on kids programs and premier events for the summer.http://www.sanantoniosports.org

Nan Palmero@nanpalmero – chief inspiration officer for SalesBy5 – recently started selling a DVD titled 10 Minutes to Twitter. He is blogging for SalesBy5. Blackberry Cool and mySA.

Neven Jones @NTJ – is a custom picture framer and was working on moving to new studio space. Inside Inspire Fine Art Center. “I get inspiration working around other artists.” Check out her blog: http://pictureframing.wordpress.com

Nora Frost@norafrost – is working on @thecletoshow to promote San Antonio’s first sitcom / night reality show, The Cleto Show. Her business account @DosCulturas is working on the foundation for the late, great Violoa Barrios family. Also involved with PAWs at the library – pet adoptions with KLRN and the San Antonio Public Library for the Own Up San Antonio campaign. Her Web site: http://dosculturas.com

Maureen Fusco@pressmaam – is working on building her Web page content. She is writing new stories and posting blogs as well as posting old stories and recipes from her previous food column. Click here for more: http://www.pressmaam.com

Pattie Porter@txconflictcoach – Is a busy bee dealing with conflict, mediation, and conflict coaching. She is involved with San Antonio/Austin communities/happenings and crisis intervention. http://www.texasconflictcoach.com

A journalist for more than two decades, Donna J. Tuttle is the projects coordinator for the San Antonio Business Journal, where she edits special publications, manages the newsroom’s Twitter account, writes a column called “Working Ideas” as well as features and in-depth projects. A proud alum of Syracuse University, Donna also handles the paper’s editorial internship program and is one of the three co-founders of the San Antonio Media, PR, Business Tweetup. You can find her on Twitter @writeontime or read her blog WriteonTime.
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SAMPRB tweetup #3

May 19, 2009

May is almost over already?

The bad news is that the 5th was Cinco de Mayo and if you missed it you have a whole year to go until the next one, again. The good news is that another great SAMPRB tweetup is coming up, fast.

There are only 50 spots available so make sure you RSVP ahead of time –> here

Last month we successfully (according to popular vote) introduced the concept of having an official theme while also keeping the floor open for questions and more discussion. This month we are sticking with that format and making some improvements here and there to make it easier to listen to the discussion (on location and via Ustream), partcipate, eat, drink and be merry.

And now, the moment you’ve all been waiting for…

The topic for SAMPRB tweetup #3:

Social Media Tools & Tips – You are only as good as the cool things you know about

We have invited a few SAMPRB peeps (list coming soon!) to talk to us about useful tools and tips to make the most of our favorite social media sites and the technology we use to access them – Twitter, Facebook, WordPress, iPhones, Blackberries, Macs, PCs … and more if you want to contribute or suggest for us to add to the list (Hint: comment… </hint>)

Feel free to get the discussion going ahead of time – Here or on Twitter using the #SAMPRB hashtag.

RSVP here to attend SAMPRB tweetup #3!

When: Thursday, May 28, 2009 at 12 p.m.

Where: Paloma Blanca Restaurant (big room)

Remember: To bring $14 in cash or check. That covers your meal, drink, taxes and gratuity! Cost for the tweetup good stuff? … oh, it’s free 🙂

Tweetup: 1) An informal gathering meant to get fellow Twitterers to meet the people behind their followers’ avatars / usernames. 2) A great opportunity to pick the brains of social media and Twitter experts as well as brainstorm with fellow beginners.

SAMPRB tweetup was created to give members of the local San Antonio Media, Public Relations and Business industries a place in space and real time to connect, share ideas and find new ways to collaborate and work together.

Andi Narvaez is one of the three founders of the San Antonio Media/PR/Business Tweetup. She is an public relations account coordinator for KGBTexas Public Relations / Advertising in San Antonio, Texas and is also one of the three organizers of TweetCamp San Antonio. She writes a blog on integration, communication and our evolving society. She recently earned her degree in Communications and Business Administration with a concentration in Marketing from Trinity University. She is originally from Quito, Ecuador.

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What personal branding should mean to you

April 23, 2009

In the changing economy, there are more people fighting for fewer, better jobs (be they career or freelance). So while you’ve obviously got some of the chops, you have to find a way to stand out among the others like you. Dependent upon which group you fall under (media/PR/biz), this will happen in a few different ways, but the general lessons are the same, most of which we hope you’ll take away if you RSVP and attend the second SAMPRB lunch tweetup at noon, April 30 at Paloma Blanca.

Coming from the media side, I can understand why many non-digital natives (specifically in journalism) may feel a little uneasy about personal branding. We’ve always been about getting the story, not playing a role. As somebody who’s been online for over 10 years now (never thought I’d be saying that), I’m used to living my life online, which is what David Cohn (he of Spot.us fame) suggests journos do to establish their identity.

Personal branding doesn’t mean slapping a logo on yourself. It just means being exactly who you are right now (yes, you… the one reading this) but doing that online.

That lesson works for everybody, not just journalists, but so do some of the other lessons from that post. David warns against becoming (or enabling) those who create a fake persona solely for promotion.

These characters often rely on personal brands that are pure flash. Which is to say: They aren’t living their lives online – they are creating a fake persona. There is self-promotion which is understandable in a world of freelancers and then there is shameless self-promotion which is unbecoming.

At the lunch tweetup, we hope to share information from those who have done so and those who are learning about the best ways to establish your presence online. Jacob Share has more than a handful of tips for establishing a personal brand, including one of my favorites that you can do right now for very little investment.

  • Register your own name as a domain name. If not available, use your personal brand name or some variation that won’t confuse people and will still reinforce your brand.

By doing that, and creating a Web site, you being to establish a digital resume and home for your online life. For those unfamiliar with building a Web site, I recommend using WordPress as using its powerful blog customization tools to showcase your work and how best to find you online.

In my own case, I had to purchase a .net domain considering the .com version of my name was a redirect for a flutist (WARNING: Link begins playing audio immediately). He’s since lost the domain, but it was snapped up by another group. That’s not a huge problem (unless single women think I play a mean jazz flute, which I don’t), considering a Google Search for my name brings up my Web site as the top result and four links relating to me on the first page. That’s not to be arrogant, though, I just want to point out what establishing a brand can do for you, especially when you mesh it together by name, company or personal brand name.

A few of our expected attendees at the SAMPRB lunch tweetup have done the same, either via social media or other forms. We hope to see you there so you can either learn or share your experiences. Please RSVP today as we only have a handful of spots remaining.

Joe Ruiz is one of the three founders of the San Antonio Media/PR/Business Tweetup. He is a freelance journalist and works as the nightside Web editor for KSAT.com in San Antonio, Texas. He is also one of the three New Media track leaders for the National Association of Hispanic Journalists‘ upcoming June 2009 convention in San Juan, Puerto Rico.

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SAMPRB tweetup #2

April 9, 2009

If there was one thing to take away from the first, very successful, San Antonio Media/Public Relations/Business (SAMPRB) St. Patrick’s Day tweetup (besides the great people, delicious food and lively discussion) it was the fact that this niche group of fellow Twittering San Antonians are clamoring for more opportunities to get together with peers and like minds.

Officially, the SAMPRB tweetup will take place towards the end of every month in an effort to get together at least once over lunch for a chance to ask questions, share advice and form relationships with people who are in your same line of business or work for sister industries.

Although tweetups are usually informal and unstructured, we have proposed a theme for the next tweetup in order to get our minds geared up to start thinking about good questions or issues to bring up for discussion. The topic for SAMPRB tweetup #2 is…(drumroll)

Personal Branding – Your social media personality

Feel free to comment here to suggest other topics or submit your questions ahead of time.

For everyone interested in taking the conversation beyond the tweetup – join the SAMPRB Google group, where we will keep the discussion going,save useful files and resources from the tweetup and post useful links related to the uses of social media for media, public relations and business.

Lastly, don’t forget to use the #SAMPRB hashtag on Twitter if you ever find yourself Twittering something that the group could help with or that could be taken up for discussion at the tweetup.

And now without further ado…

RSVP here to attend SAMPRB tweetup #2!

When: Thursday, April 30, 2009 at 12 p.m.

Where: Paloma Blanca Restaurant (big room)