Posts Tagged ‘personal branding’

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Before we tweetup

April 29, 2009
Flickr user westy48

Flickr user westy48

The second SAMPRB tweetup is in a mere 37 hours (but who’s counting?) so we wanted to post a quick list of what to expect. If this reminds you of your school days when teachers would tell you what to bring to a test I immediately apologize and promise that the tweetup will be much more fun, engaging and effective than any standardized test.

1. Because I know my priorities I’m listing food first. As you know, the great people at Paloma Blanca have once again agreed to accomodate our group (52 RSVPs! Not too shabby) and, to help things run smoothly, they have suggested a three-item lunch menu. Each item is $14, which includes the lunch entree and drink of your choice, tax and gratuity. Easy right? So just make sure you make a trip to the ATM sometime before the tweetup.

The menu is below:

  • Enchiladas Verdes: Two chicken enchiladas covered in our tangy tomatillo sauce, melted queso Monterrey and topped with sour cream. Served with Spanish rice, frijoles borrachos and guacamole.
  • Pollo al Cilantro: Grilled chicken breast covered with our signature Crema Cilantro. Served with Spanish rice and frijoles borrachos.
  • Ensalada Esmeralda: A blend of crisp iceberg, romaine and spinach lettuces with grilled chicken, tortilla strips, red onions, rajas poblano and queso fresco tossed in our cilantro dressing.

2. Don’t forget our theme is personal branding but think of that as the appetizer. The idea is to let the discussion run it’s own course. @nanpalmero from Salesby5, @joeruiz from KSAT and SAMPRB founder and yours truly, @andinarvaez from KGBTexas Public Relations / Advertising, will kick us off with some insight on personal branding for those in business, media and public relations. We will then open up the floor for more discussion. Our very own @writeontime (A.K.A. Donna Tuttle), from the San Antonio Business Journal and also a proud SAMPRB founder, will be our moderator.

3. If you couldn’t make it or RSVP, don’t despair. We will live stream the tweetup via Ustream and live tweet using the #samprb hashtag. Feel free to participate right from your office or from home.

4. Three things are more than enough to keep track of. See you at the tweetup!

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Andi Narvaez is one of the three founders of the San Antonio Media/PR/Business Tweetup. She is an public relations account coordinator for KGBTexas Public Relations / Advertising in San Antonio, Texas and is also one of the three organizers of TweetCamp San Antonio. She writes a blog on integration, communication and our evolving society. She recently earned her degree in Communications and Business Administration with a concentration in Marketing from Trinity University. She is originally from Quito, Ecuador.

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What personal branding should mean to you

April 23, 2009

In the changing economy, there are more people fighting for fewer, better jobs (be they career or freelance). So while you’ve obviously got some of the chops, you have to find a way to stand out among the others like you. Dependent upon which group you fall under (media/PR/biz), this will happen in a few different ways, but the general lessons are the same, most of which we hope you’ll take away if you RSVP and attend the second SAMPRB lunch tweetup at noon, April 30 at Paloma Blanca.

Coming from the media side, I can understand why many non-digital natives (specifically in journalism) may feel a little uneasy about personal branding. We’ve always been about getting the story, not playing a role. As somebody who’s been online for over 10 years now (never thought I’d be saying that), I’m used to living my life online, which is what David Cohn (he of Spot.us fame) suggests journos do to establish their identity.

Personal branding doesn’t mean slapping a logo on yourself. It just means being exactly who you are right now (yes, you… the one reading this) but doing that online.

That lesson works for everybody, not just journalists, but so do some of the other lessons from that post. David warns against becoming (or enabling) those who create a fake persona solely for promotion.

These characters often rely on personal brands that are pure flash. Which is to say: They aren’t living their lives online – they are creating a fake persona. There is self-promotion which is understandable in a world of freelancers and then there is shameless self-promotion which is unbecoming.

At the lunch tweetup, we hope to share information from those who have done so and those who are learning about the best ways to establish your presence online. Jacob Share has more than a handful of tips for establishing a personal brand, including one of my favorites that you can do right now for very little investment.

  • Register your own name as a domain name. If not available, use your personal brand name or some variation that won’t confuse people and will still reinforce your brand.

By doing that, and creating a Web site, you being to establish a digital resume and home for your online life. For those unfamiliar with building a Web site, I recommend using WordPress as using its powerful blog customization tools to showcase your work and how best to find you online.

In my own case, I had to purchase a .net domain considering the .com version of my name was a redirect for a flutist (WARNING: Link begins playing audio immediately). He’s since lost the domain, but it was snapped up by another group. That’s not a huge problem (unless single women think I play a mean jazz flute, which I don’t), considering a Google Search for my name brings up my Web site as the top result and four links relating to me on the first page. That’s not to be arrogant, though, I just want to point out what establishing a brand can do for you, especially when you mesh it together by name, company or personal brand name.

A few of our expected attendees at the SAMPRB lunch tweetup have done the same, either via social media or other forms. We hope to see you there so you can either learn or share your experiences. Please RSVP today as we only have a handful of spots remaining.

Joe Ruiz is one of the three founders of the San Antonio Media/PR/Business Tweetup. He is a freelance journalist and works as the nightside Web editor for KSAT.com in San Antonio, Texas. He is also one of the three New Media track leaders for the National Association of Hispanic Journalists‘ upcoming June 2009 convention in San Juan, Puerto Rico.

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SAMPRB tweetup #2

April 9, 2009

If there was one thing to take away from the first, very successful, San Antonio Media/Public Relations/Business (SAMPRB) St. Patrick’s Day tweetup (besides the great people, delicious food and lively discussion) it was the fact that this niche group of fellow Twittering San Antonians are clamoring for more opportunities to get together with peers and like minds.

Officially, the SAMPRB tweetup will take place towards the end of every month in an effort to get together at least once over lunch for a chance to ask questions, share advice and form relationships with people who are in your same line of business or work for sister industries.

Although tweetups are usually informal and unstructured, we have proposed a theme for the next tweetup in order to get our minds geared up to start thinking about good questions or issues to bring up for discussion. The topic for SAMPRB tweetup #2 is…(drumroll)

Personal Branding – Your social media personality

Feel free to comment here to suggest other topics or submit your questions ahead of time.

For everyone interested in taking the conversation beyond the tweetup – join the SAMPRB Google group, where we will keep the discussion going,save useful files and resources from the tweetup and post useful links related to the uses of social media for media, public relations and business.

Lastly, don’t forget to use the #SAMPRB hashtag on Twitter if you ever find yourself Twittering something that the group could help with or that could be taken up for discussion at the tweetup.

And now without further ado…

RSVP here to attend SAMPRB tweetup #2!

When: Thursday, April 30, 2009 at 12 p.m.

Where: Paloma Blanca Restaurant (big room)