Posts Tagged ‘wordpress’


SAMPRB tweetup #3

May 19, 2009

May is almost over already?

The bad news is that the 5th was Cinco de Mayo and if you missed it you have a whole year to go until the next one, again. The good news is that another great SAMPRB tweetup is coming up, fast.

There are only 50 spots available so make sure you RSVP ahead of time –> here

Last month we successfully (according to popular vote) introduced the concept of having an official theme while also keeping the floor open for questions and more discussion. This month we are sticking with that format and making some improvements here and there to make it easier to listen to the discussion (on location and via Ustream), partcipate, eat, drink and be merry.

And now, the moment you’ve all been waiting for…

The topic for SAMPRB tweetup #3:

Social Media Tools & Tips – You are only as good as the cool things you know about

We have invited a few SAMPRB peeps (list coming soon!) to talk to us about useful tools and tips to make the most of our favorite social media sites and the technology we use to access them – Twitter, Facebook, WordPress, iPhones, Blackberries, Macs, PCs … and more if you want to contribute or suggest for us to add to the list (Hint: comment… </hint>)

Feel free to get the discussion going ahead of time – Here or on Twitter using the #SAMPRB hashtag.

RSVP here to attend SAMPRB tweetup #3!

When: Thursday, May 28, 2009 at 12 p.m.

Where: Paloma Blanca Restaurant (big room)

Remember: To bring $14 in cash or check. That covers your meal, drink, taxes and gratuity! Cost for the tweetup good stuff? … oh, it’s free 🙂

Tweetup: 1) An informal gathering meant to get fellow Twitterers to meet the people behind their followers’ avatars / usernames. 2) A great opportunity to pick the brains of social media and Twitter experts as well as brainstorm with fellow beginners.

SAMPRB tweetup was created to give members of the local San Antonio Media, Public Relations and Business industries a place in space and real time to connect, share ideas and find new ways to collaborate and work together.

Andi Narvaez is one of the three founders of the San Antonio Media/PR/Business Tweetup. She is an public relations account coordinator for KGBTexas Public Relations / Advertising in San Antonio, Texas and is also one of the three organizers of TweetCamp San Antonio. She writes a blog on integration, communication and our evolving society. She recently earned her degree in Communications and Business Administration with a concentration in Marketing from Trinity University. She is originally from Quito, Ecuador.


What personal branding should mean to you

April 23, 2009

In the changing economy, there are more people fighting for fewer, better jobs (be they career or freelance). So while you’ve obviously got some of the chops, you have to find a way to stand out among the others like you. Dependent upon which group you fall under (media/PR/biz), this will happen in a few different ways, but the general lessons are the same, most of which we hope you’ll take away if you RSVP and attend the second SAMPRB lunch tweetup at noon, April 30 at Paloma Blanca.

Coming from the media side, I can understand why many non-digital natives (specifically in journalism) may feel a little uneasy about personal branding. We’ve always been about getting the story, not playing a role. As somebody who’s been online for over 10 years now (never thought I’d be saying that), I’m used to living my life online, which is what David Cohn (he of fame) suggests journos do to establish their identity.

Personal branding doesn’t mean slapping a logo on yourself. It just means being exactly who you are right now (yes, you… the one reading this) but doing that online.

That lesson works for everybody, not just journalists, but so do some of the other lessons from that post. David warns against becoming (or enabling) those who create a fake persona solely for promotion.

These characters often rely on personal brands that are pure flash. Which is to say: They aren’t living their lives online – they are creating a fake persona. There is self-promotion which is understandable in a world of freelancers and then there is shameless self-promotion which is unbecoming.

At the lunch tweetup, we hope to share information from those who have done so and those who are learning about the best ways to establish your presence online. Jacob Share has more than a handful of tips for establishing a personal brand, including one of my favorites that you can do right now for very little investment.

  • Register your own name as a domain name. If not available, use your personal brand name or some variation that won’t confuse people and will still reinforce your brand.

By doing that, and creating a Web site, you being to establish a digital resume and home for your online life. For those unfamiliar with building a Web site, I recommend using WordPress as using its powerful blog customization tools to showcase your work and how best to find you online.

In my own case, I had to purchase a .net domain considering the .com version of my name was a redirect for a flutist (WARNING: Link begins playing audio immediately). He’s since lost the domain, but it was snapped up by another group. That’s not a huge problem (unless single women think I play a mean jazz flute, which I don’t), considering a Google Search for my name brings up my Web site as the top result and four links relating to me on the first page. That’s not to be arrogant, though, I just want to point out what establishing a brand can do for you, especially when you mesh it together by name, company or personal brand name.

A few of our expected attendees at the SAMPRB lunch tweetup have done the same, either via social media or other forms. We hope to see you there so you can either learn or share your experiences. Please RSVP today as we only have a handful of spots remaining.

Joe Ruiz is one of the three founders of the San Antonio Media/PR/Business Tweetup. He is a freelance journalist and works as the nightside Web editor for in San Antonio, Texas. He is also one of the three New Media track leaders for the National Association of Hispanic Journalists‘ upcoming June 2009 convention in San Juan, Puerto Rico.